Who we are

A Flexible Work Space - Hair Salon

Lure Co+Op members share resources and the beautiful salon space to accommodate their schedules and creativity and to care for their salon clients.

While providing clients with the best in hair…

Including Hair Colour + Cuts + Blow-Outs + Styles + Hair Extensions

The renowned designers of SWOON (Virgin Hotel Dallas)designed Lure Co+op. The studio is a multi‑disciplinary design firm specializing in luxury branding, interior design, and art direction.

From retail and residential to hospitality and cultural organizations, SWOON dreams creates and collaborates with clients seeking a fresh perspective, unbounded creativity, and impeccable execution.

Lure Co+Op is the sister location to Lure Salon in West Village. Both locations are in the centre of Dallas’ most dynamic neighbourhood—Uptown. West Village is often called “UPTOWN’S DOWNTOWN—Dallas’ most walkable shopping, dining, residential and entertainment district.” The urban nature of Uptown and West Village affords visitors direct access to the Katy Trail, shopping, dining, and retail.

Lure Salon Partners is constantly evolving and improving.